Impossible
A burger from a real unicorn
Impossible Foods makes meat from plants, literally redefining where meat comes from. But how do you launch a plant-based burger in the European market when people still think meat has to come from an animal and they’re even discussing banning plant-based products from being called a burger?You lean into Impossible Foods’ success story as a unicorn company* and turn its brand truth into the launch campaign, with a burger that comes from a real unicorn.
*A company valued at over 1 billion dollars.