Impossible
A burger from a real unicorn
Impossible Foods makes meat from plants, literally redefining where meat comes from. But how do you launch a plant-based burger in the European market when people still think meat has to come from an animal and they’re even discussing banning plant-based products from being called a burger?You lean into Impossible Foods’ success story as a unicorn company* and turn its brand truth into the launch campaign, with a burger that comes from a real unicorn.
*A company valued at over 1 billion dollars.
Press
Breakit, Impossible Burger till Sverige – ska göra unicornburgare med MaxFoodnet, Max tar Impossible Foods till Sverige med ny burgare
Livsmedelsnyheter, MAX lanserar Impossible Foods växtbaserade kött
Foodsupply, Impossible Foods till Sverige med hjälp av Max