The Evolution of Furnace
Clash Royale

The first digital broadway musical turning a hated oven into a dancing hero

In the mobile game Clash Royale, there’s a character called Furnace that all players hated. A static, useless oven. So it got an update, with arms and legs, making it move for the very first time. But how do you make angry male gamers fall in love with someone they hate?

The answer became a spectacular animated musical, accompanied by an original track scored by award-winning Broadway composer Nils-Petter Ankarblom and singer Mimmi Sandén, known as the voice behind many of the most beloved animated musical films.

And of course, we went all the way, teasing it with musical posters fly-posted in theatre districts around the world and giving it the grandest premiere of them all: on Broadway.
AwardsEurobest Shortlist, Brand or Product Integration into Music Content

The Telly Awards Shortlist, Animation

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