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Carry-On Ketchup

Client
Heinz

Recognitions
ADCE, Student Advertising – Shortlist
ADCE, Student Experiential Design – Shortlist
ADCE, Student Packaging Design – Shortlist

Summit Creative Awards, Student Campaign & Execution – Gold (Top Winner)

Young Ones One Show, Print, Promotional & OOH – Silver
Young Ones One Show, Experiential & Immersive – Silver
Young Ones One Show 2025, Integrated Campaign – Bronze
Young Ones Client Pitch 2025 – Finalist

A travel-size bottle of Heinz Jalapeño Ketchup to add flavor to bland in-flight breakfasts


How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts.

The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.

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Copyright 2026 Julie Stoltz & Viktor Klouras