Heinz
A travel-size bottle of Heinz Jalapeño Ketchup to add flavor to bland in-flight breakfasts
How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the end of bland in-flight breakfasts.The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic flavors, the two key notes in Heinz Jalapeño Ketchup, remain unaffected. So we brought it through security and turned in-flight breakfasts into something to look forward to.
The Clio Awards Shortlist, Student Creative Commerce, Specific Target Audience
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